The Chinese viral video-sharing platform TikTok, which is a huge hit among young people and aspiring stars, has been given a month-long ultimatum by regulatory and consumer protection agencies in the European Union, on matters relating to the security of children’s data.
Cannot target children and minors
Justice Commissioner Didier Reynders said in a statement on Friday that the EU had banned platforms from “targeting children and minors” through disguised forms of advertising, including banners in videos.
The EU is currently trying to ‘support Tiktok’ in its efforts to comply with EU consumer rights rules, in partnership with consumer organizations located in Ireland and Sweden.
The Irish Data Protection Commission (DTC) has been taking a close look at TikTok’s handling of the personal information of underage users since it became the leading data protection authority in the EU last December.
The deadline was given to the company, following complaints filed by the European Consumers Organization (BEUC) in February, where the organization highlighted many policies of the company owned by ByteDance, which it said , contained numerous “unfair copyright conditions and practices”.
The platform has also been accused of exposing minors to age-inappropriate content and deceptive privacy and data handling practices.
According to the EU, areas that will fall under the pretext of “formal dialogue” with TikTok include aggressive advertising targeting children, hidden marketing strategies, as well as some contractual clauses in company policies, which could lead to negative consequences. consumers in error.
Hold on to your guns
However, BEUC is not fully satisfied, it seems. The organization asked why the Union had not yet launched a formal enforcement procedure. They expressed through a statement, the hope that the authorities “stick to their weapons” during discussions with the company.
They also demanded good results, in favor of consumers, on the basis of the points highlighted by them and in consultation with them.