Tesla’s media coverage this week has been particularly negative, and the timeline for it, which comes a week before arguably the most anticipated earnings call in recent memory. With Tesla reporting production and deliveries well above the Wall Street consensus, expectations for the Q1 2021 earnings call are slightly higher than usual and the FUD (fear, uncertainty, doubt) is at a level record.
There are always a few negative stories about Tesla every week. This may involve a story about some owners who have not received adequate customer service, it may be a production bottleneck that Tesla is experiencing. However, these are small scale issues that are resolved within days in most cases. This week, the news has been geared towards more disruptive, long-term, macro-level issues, like a very public car crash that has both sides of the Tesla circle colliding, a test from a review company well-known product that has to do with the aforementioned accident and other safety issues that resulted from an alleged irresponsible driving speed by a customer in China. Whether you agree or not, there seems to be a more coordinated attack on something Tesla does well, which is keeping its drivers and owners safe. One of the strengths of Tesla’s extremely successful business in the automotive industry so far has been the company’s ability to ensure the safety of vehicle occupants in the event of an accident, as well as to deploy software and semi-autonomous driving features that aim to improve consumer safety. revolutionary ways.
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However, this is not always what the media want to report. The week before the first quarter earnings call, it was relatively impossible to notice the tide turned negative on Tesla’s news coverage. While it’s understandable that a violent automobile accident that claimed the lives of two men was covered, it grabbed national headlines and dominated media coverage around the world for several days. Interestingly, I don’t remember such media coverage Ford Death Wobble.
Journalists find articles and use them for other types of coverage. It’s derivative cover where readers can see just how creative a writer’s mind is. There are millions of stories that could be written based on the recent auto accident. However, a majority of them were negative, and it doesn’t necessarily boil down to truth, but perception. Unfortunately, I don’t think most of the journalistic coverage was completely accurate simply due to Autopilot’s poorly understood capabilities in the real world. I still get questions and comments daily from those I talk to who believe Teslas are capable of driving themselves. What’s even more frustrating is that sometimes owners and drivers, who should have the best interests of the business at heart, post content, Tik Toks and other forms of social media showing that their fully electric car can drive them from point A to point B while they sit in the back seat and take a nap. This type of content is irresponsible, immoral and false. Acting like a Tesla can behave completely for a few thousand views is a selfish act that exposes the hard work of Tesla’s engineers to the risk of losing all their work.
This brings me to the unfortunate accident in Texas. We do not yet know what the exact cause of the accident was. We don’t know who was in the driver’s seat, if the AP was tricked, or if it was even on at this point. Most of the evidence would probably indicate that the AP could not be activated due to the lack of road lines, and the rate of displacement is not something AP would let the driver do, to begin with. Eventually, we’ll have all the facts of this story, and we’ll be able to accurately say who or what was responsible. But at the moment, one cannot speculate on these things.
Still, news sources claim that this car was “driverless,” which is a completely absurd tale considering that there are many limitations that would require a driver to be present while the vehicle is in operation. That didn’t stop Consumer Reports from creating one of the most ridiculously biased tests I’ve ever come across. I thought it just proved that Tesla Autopilot would only be fooled under extreme circumstances, by not following the automaker’s instructions and trying to thwart one of the most successful semi-autonomous driving programs in the world.
The obvious effort to derail Tesla’s momentum is noted by fans, followers and company owners. For the life of me, I can’t understand why. In my opinion, for years MSM has been bringing out the problem of global climate change, using it as a means of scaring people towards change. While I think fear isn’t always the best way to get a large group of people to do something, I think climate change is a real problem and will affect people for generations to come. With cars being such a big contributor to the problem, you would think the media, the same interests that have preached the dangers of carbon emissions for years, would report as auto makers working on the auto industry’s transition to the car industry. electrification would get a “fair shake”. It just hasn’t happened.
Believe me, I criticize Tesla when it’s warranted. I have personally encountered issues with their customer service and have been very critical of their handling of other issues with their vehicles. I’ve spoken many times about the LR RWD Model Y and the shame for Tesla for keeping those preorders in limbo for years. However, there are statistics that prove the ultimate task of FSD and AP: to make driving safer. More recently, the 2021 Q1 Safety Report showed that the autopilot is almost 10 times safer than a human driver. You don’t see the mainstream media covering this, but you will notice that blogging and automotive media take full advantage of the stats, proving that Tesla’s mission becomes more real with every mile you drive.
With the momentum Tesla released with the Production and Shipments report, I think a lot of people were expecting a big financial quarter. The timing of the negative news is revealing and it seems like a coordinated effort to perhaps slow Tesla’s momentum in the future. Tesla is aiming for yet another straight quarter, bringing the total to seven in a row if things go well on Monday. If Wall Street will recognize the impressive tone of this feat, we’ll see. However, media coverage has done everything possible to reduce Tesla’s chances of a good quarter, but with developments, demand, and shipments, all in healthy numbers, there doesn’t seem to be much chance that it happens.
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